Monday, February 23, 2009

Walkers Crazy Crisps - part 1

Blighty's Blog recently announced that Walker's has introduced a new range of crisp flavours in response to its "Do Us A Flavour" contest. We took delivery of a few cases about a week ago. To my astonishment, they are selling very well indeed. Well done, customers; you're not the conservative lot that I thought you might be.

These flavours are really "off the wall". We'll review each one, day-by-day, and give you a little insight into what goes into those suspicious new 46g bags (regular flavours come in 35g bags)

Customers in the UK can vote for which flavour they like the best. Six new flavours were introduced, but only one will be adopted. We are running our own unofficial poll here at Blighty's where customers are voting with their wallets.

Today's flavour is Cajun Squirrel. At first my mind thought "road kill". I remember that squirels in the UK are timid creatures that are rarely seen. Quite a contrast to squirrels in Ontario that will eat from your hand and raid the bird feeders in your backyard.

I opened a bag of Walker's Cajun Squirrel potato crisps and tried one - with more than a little hesitation I can tell you. I thought to myself that it actually did taste of squirrrel. Then I remembered that I have never actually eaten a squirrel.

And I still haven't eaten any squirrel because, despite its name, there is not a trace of squirrel in the product. The flavour was invented by a guy called Martyn in Hednesford, England. "Squirrel seasoning" is a mixture of herbs and spices and is suitable for vegetarians and coeliacs.

And how do they taste? Rather spicy, sort of like squirrels would taste if you were to eat one.

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