The Builder's Breakfast

The British people have spoken ... and they are dead wrong!

In a vote that meant more to some than a general election, the British people have chosen a new flavour for Walkers Crisps.

Back at the beginning of the year Walkers started a competition called "Do us a flavour". Customers were asked to suggest new flavours for Walkers best-selling brand of potato crisps.

From among the many entries, Walkers chose six for a test run. Customers were then asked to vote for their favourite. The winner would be adopted as a permanent flavour, and the rest ... off to the great crisp graveyard in the sky.

The test run six were: Fish & Chips, Crispy Duck & Hoisin, Cajun Squirrel, Builder's Breakfast, Onion Bhaji and Chilli & Chocolate.

In an unofficial Canadian poll, Blighty's Tuck Store's customers voted overwhelmingly in favour of "Fish & Chips". The British people did not agree. They chose "Builder's Breakfast". Fools.

The person who suggested "Builder's Breakfast" has been handsomely rewarded with a cheque for fifty thousand smackers plus 1% of future sales.

Incidentally Canadians voted Builder's Breakfast #2 but they agreed with the people of Britain in voting Chilli & Chocolate absolutely dead last. Goodbyeeee vile C&C! Sadly, goodbye also to our favourite Fish & Chips.

Click on the title of this post to view the videos of the announcement ceremony on Walkers website.