"Comedy always works best when it is mean-spirited" - John Cleese

Author John Corby also writes as "Bulldogge" for the British Canadian newspaper.

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Tuesday, November 11, 2008

Supermarket Endorses British Products

A major Canadian supermarket chain has this week strongly endorsed British food products writes Blighty's Blog business correspondent Don River. But beneath the announcement, writes Don, there lurks a sinister agenda.

In a surprise announcement this week, one of Canada's largest corporate supermarket chains has identified British food as "wickedly good". The chain has invested thousands of dollars promoting imported British food as part of its Christmas marketing campaign. However, the Blighty's Blog investigative team of reporters has uncovered unsettling facts surrounding the announcement.

The products are advertised as "Imported from Scotland" but, as Don River's investigations have revealed, the products in fact come from Scotland, Ontario - a small community in south-western Ontario's Brant County. "The first clue that lead to the discovery" writes Don "was the Canadian packaging". The original manufacturer in "Scotland" could not be identified from the package, but as exclusively revealed to Blighty's Blog, the products are in fact made by a Mrs Eilean Donan who was born in Toronto, but whose grandfather emigrated from Aberdeen in 1934.

Editorial note: Don River has updated his story. The products do , in fact, come from Scotland, UK. The error arose as a result of a lunchtime meeting with Don's informant - a Mr Johnny Walker. Blighty's Blog apologizes to the giant corporate supermarket for the misinformation. but upholds its story about the dubious origins of the product manufacturer and the anonymous single malt whisky distillery. Ed.

The investigation was spurred by another item on the product label: "made with single malt whisky". When questioned by a Blighty's Blog reporter, Mrs Donan was unable to identify which distillery the whisky came from. As our team later uncovered, there is not a single whisky distillery anywhere in Scotland, Ontario!

Blighty's Tuck Store president, John Corby, was reached and gave these comments:
"Well I certainly welcome this ringing endorsement of our products from such a powerful industry player" he said "and I strongly applaud Don River for uncovering the hidden big corporate agenda. I have faith in the Canadian public's ability to discern the advantages of supporting small, honest businesses like ourselves."

Blighty's Tuck Store (www.blightys.com) carries products from Scotland, UK whose original manufacturer is clearly identified. Some of these products are made with single malt whisky from a distillery that is also clearly identified.

1 comment:

  1. Down to the big corporations trying to squeeze out the smaller, family run business. They already have an established customer base, so for them to bring in poor immitation products in a means to try and create a monopoly in this market is just sickening.

    Those of us that understand the quality behind the products we buy... we wont be tricked into these falsehoods and will continue to support the independant shops, where we know what we are getting is the "real deal".